PRmoment recently held our annual PR is changing conference.

There seems to be little doubt that public relations is a sector going through massive change. It's a market in a period of disruption and in any disruptive market – there will be winners and losers.

I believe that this change is framed within some massively positive macro trends. The reality is that public relations, as a function, should be more important to business than it has ever been before.

The video below features thoughts from a few of our speakers:

PR is Changing 2014 from PRmoment on Vimeo.