Public relations is a broad discipline, on the one hand we are responsible for a company’s reputation, but on the other, there is the potential and the requirement for public relations to be used as a lead generation tool.
In partnership with Threepipe, PRmoment recently held a PR as a Lead Generation Tool seminar which explored these issues.
Speaking at the event were:
Jessica Brookes, Global Director - Media & Analyst Relations, Corporate Marketing, Avanade
Phil Borge, Associate Director, Threepipe
Sam Hall, Head of Social Media, Vodafone
See some thoughts on the event in the short video below:
PR as a Lead Generation Tool from PRmoment on Vimeo.
PR Masterclass: The Agency Growth Forum
Our experts will each give you a 20-minute Masterclass on what we've identified as the 11 most important elements in running a modern, profitable and successful PR firm.
Taking place on Wednesday 26th November in London, both virtual and in person tickets are available.
Tickets on sale now!
PR MasterclassIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: