Public relations is a broad discipline, on the one hand we are responsible for a company’s reputation, but on the other, there is the potential and the requirement for public relations to be used as a lead generation tool.
In partnership with Threepipe, PRmoment recently held a PR as a Lead Generation Tool seminar which explored these issues.
Speaking at the event were:
Jessica Brookes, Global Director - Media & Analyst Relations, Corporate Marketing, Avanade
Phil Borge, Associate Director, Threepipe
Sam Hall, Head of Social Media, Vodafone
See some thoughts on the event in the short video below:
PR as a Lead Generation Tool from PRmoment on Vimeo.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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