UK PR’s updated salary bands for 2025

Welcome to our H1 Recruitment Year in Review PRmoment Podcast, where we discuss the PR job market with Dean Connolly, founder and PR recruitment director at Latte.

We look back at the talent trends in PR for the first half of 2025. The last six months have seen a significant change in the PR recruitment market.

Dean tells us the top three reasons why PR people leave their jobs and reveals the latest PR salary bands.

If you’re interested in keeping an eye on the best jobs that are out there each week, do make sure you subscribe for free to PRmoment’s Top 10 PR Jobs updates each week.

Finally, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here’s a summary of what Dean and PRmoment founder Ben Smith discussed:

• Dean updates on the latest PR talent market in trends for the first half of 2025
• Are account assistants and other junior roles being impacted by AI?
• Are the size of in-house PR teams increasing?
• On the working from home debate: “39% of the PR sector are in the office 3 days a week and 30% are 2 days a week.”
• 2025 has seen negligible salary growth in public relations

Here are the salary bands for in public relations:

Consumer PR salary bands 2025

*Significantly depends on agency and experience.

Corporate PR salary bands 2025

*Significantly depends on agency and experience.

B2B Tech PR salary bands 2025

*Significantly depends on agency and experience.

Freelance PR day rates

In-house PR salaries

Note: In-house roles remain the hardest to provide accurate salary recommendations for. They’re notoriously tricky to pin down because what the job looks like, and what it pays, can swing wildly depending on the company’s size and setup.

Methodology: Data based on Salary Survey of 440+ UK PR professionals.
89% London-based.

If you'd like to download Latte's salary guide you can here