As part of our series of interviews reviewing 2016 I recently caught up with PRCA director general and ICCO CEO Francis Ingham.
Francis identified the following trends for UK PR in 2016:
UK public relations has grown by approximately 10% in 2016 according to the PRCA numbers, following a similar growth pattern of recent years.
Public relations is becoming more blended discipline
Niche specialist agencies are doing well, alongside agencies with an international offer. Mid-sized generalist agencies having a far tougher time as media relations becomes commoditised.
Brexit created a period of uncertainty for the pr sector but we've yet to see a significant downturn. Some sectors, notably public affairs, have thrived since the June vote.
I started by asking Francis whether UK has grown in 2016?
PR Masterclass: The Intersection of PR and GEO
Join PRmoment for a Masterclass featuring 10 of the industry’s foremost experts. You will walk away with a clear, actionable strategy for adapting your content to an AI-first search environment.
Taking place on Wednesday 25th February in London, both virtual and in person tickets are available.
Early bird ticket sale ends Friday 9 January.
PR MasterclassIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: