UK PR grew by 10% in 2016, says Francis Ingham

As part of our series of interviews reviewing 2016 I recently caught up with PRCA director general and ICCO CEO Francis Ingham.

Francis identified the following trends for UK PR in 2016:

UK public relations has grown by approximately 10% in 2016 according to the PRCA numbers, following a similar growth pattern of recent years.

Public relations is becoming more blended discipline

Niche specialist agencies are doing well, alongside agencies with an international offer. Mid-sized generalist agencies having a far tougher time as media relations becomes commoditised.

Brexit created a period of uncertainty for the pr sector but we've yet to see a significant downturn. Some sectors, notably public affairs, have thrived since the June vote.

I started by asking Francis whether UK has grown in 2016?


PR Moment Awards 2021 The challenges and opportunities for brands on facebook How to Maximise the Impact of Your Paid, Earned, Shared and Owned Media