UK PR grew by 10% in 2016, says Francis Ingham
As part of our series of interviews reviewing 2016 I recently caught up with PRCA director general and ICCO CEO Francis Ingham.
Francis identified the following trends for UK PR in 2016:
UK public relations has grown by approximately 10% in 2016 according to the PRCA numbers, following a similar growth pattern of recent years.
Public relations is becoming more blended discipline
Niche specialist agencies are doing well, alongside agencies with an international offer. Mid-sized generalist agencies having a far tougher time as media relations becomes commoditised.
Brexit created a period of uncertainty for the pr sector but we've yet to see a significant downturn. Some sectors, notably public affairs, have thrived since the June vote.
I started by asking Francis whether UK has grown in 2016?
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.
Featured
Pros and cons of ChatGPT for PRs
Worst PR disasters of 2022
The biggest PR Crises of 2022
