The rise of the micro-influencer, from Nico Sarti, at TVC
Nico Sarti, head of digital strategy at TVC Group, looks at the reason for the rise of micro-influencers, their key traits and why they have such passionate and engaged followers. He discusses why collaboration and authenticity are key for a successful working relationship and why micro-influencers won't work for every brand.
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.