The rise of the micro-influencer, from Nico Sarti, at TVC

 22nd February 2017    Podcasts   0 minute read

Nico Sarti, head of digital strategy at TVC Group, looks at the reason for the rise of micro-influencers, their key traits and why they have such passionate and engaged followers. He discusses why collaboration and authenticity are key for a successful working relationship and why micro-influencers won't work for every brand.