Nico Sarti, head of digital strategy at TVC Group, looks at the reason for the rise of micro-influencers, their key traits and why they have such passionate and engaged followers. He discusses why collaboration and authenticity are key for a successful working relationship and why micro-influencers won't work for every brand.
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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