The rise of the micro-influencer, from Nico Sarti, at TVC

Nico Sarti, head of digital strategy at TVC Group, looks at the reason for the rise of micro-influencers, their key traits and why they have such passionate and engaged followers. He discusses why collaboration and authenticity are key for a successful working relationship and why micro-influencers won't work for every brand.


PR Moment Awards 2021 The challenges and opportunities for brands on facebook How to Maximise the Impact of Your Paid, Earned, Shared and Owned Media