PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The PRmoment Podcast: Jo-ann Robertson, ceo of Ketchum London

This week PRmoment founder Ben Smith interviews Ketchum UK ceo Jo-ann Robertson as part of our series of one to one interviews with some of the most senior people in UK PR.

Jo-ann has recently been appointed as UK ceo to Ketchum having been at the firm since 2011. Previously she spent eight years at Weber Shandwick. Jo-ann graduated in 2002 with a BA in Politics from the University of Strathclyde.

Here is a flavour of what we talked about:

  • Jo-ann discusses why the current path of the UK Labour Party is a concern to her
  • Why the UK needs to return to a progressive political vision
  • How it feels to be Ketchum ceo in London with responsibility for 240 people
  • What the evolution of Ketchum in London looks like
  • Jo-ann’s take on the responsibility of leadership
  • How Ketchum plans to reduce the gap between its corporate identity and its corporate reality
  • Jo-ann discusses whether it’s better for PR people to stick or twist in their careers
  • Why international PR firms must prioritise their people first
  • Jo-ann discusses what it’s like running an international PR firm in a competitive London market
  • Jo-ann talks about why having a child has increased her focus and changed her priorities
  • She discusses why so many talented mothers never return to a career in PR
  • The importance of flexible flexible working
  • Jo-ann identifies three things PR firms must do to encourage parents to return to work after having children
  • Jo-ann, a five-time British batten twirling champion, reveals the secrets of the sport!

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: