The PRmoment Podcast: Jo-ann Robertson, ceo of Ketchum London

This week PRmoment founder Ben Smith interviews Ketchum UK ceo Jo-ann Robertson as part of our series of one to one interviews with some of the most senior people in UK PR.

Jo-ann has recently been appointed as UK ceo to Ketchum having been at the firm since 2011. Previously she spent eight years at Weber Shandwick. Jo-ann graduated in 2002 with a BA in Politics from the University of Strathclyde.

Here is a flavour of what we talked about:

  • Jo-ann discusses why the current path of the UK Labour Party is a concern to her
  • Why the UK needs to return to a progressive political vision
  • How it feels to be Ketchum ceo in London with responsibility for 240 people
  • What the evolution of Ketchum in London looks like
  • Jo-ann’s take on the responsibility of leadership
  • How Ketchum plans to reduce the gap between its corporate identity and its corporate reality
  • Jo-ann discusses whether it’s better for PR people to stick or twist in their careers
  • Why international PR firms must prioritise their people first
  • Jo-ann discusses what it’s like running an international PR firm in a competitive London market
  • Jo-ann talks about why having a child has increased her focus and changed her priorities
  • She discusses why so many talented mothers never return to a career in PR
  • The importance of flexible flexible working
  • Jo-ann identifies three things PR firms must do to encourage parents to return to work after having children
  • Jo-ann, a five-time British batten twirling champion, reveals the secrets of the sport!