Ben Smith welcomed Angie Moxham and Mark Borkowski to this week's PRmoment podcast News Review to discuss major PR stories, including "brand America" and Donald Trump's communication style, which Borkowski described as entering a dystopian age, with Moxham adding that America views life through a "Hollywood lens."
The trio discuss the societal impact of the political narrative, with Moxham expressing concern about younger generations being constantly fed a frightening news narrative and a loss of faith in leadership.
Borkowski and Moxham also discuss media coverage of Storm Goretti, the unprofessional performance of the English cricket team, and the implications of sports sponsorship for reputation with the rise of darts.
The show concludes by paying tribute to the wonderful Bieneosa Ebite - one of UK PR’s most important role models, who we sadly lost before Christmas.
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