PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The “In Hindsight” Series: Paul Joseph MD of Full Fat on the PRmoment Podcast

In this new regular format of the PRmoment Podcast with Ben Smith we’ll be catching up with UK public relations leaders - and our guests will share their in hindsight secrets that they wish they'd known at the start of their careers.

This week on the PRmoment Podcast we're talking to Paul Joseph MD of Full Fat.

Full Fat is a consumer PR and social agency with 18 employees. It specialises in FMCG and event work. Current clients include San Miguel, Poretti, and Sziget Festival (a massive festival in Hungary that is I'm told bigger than Glastonbury!).

Paul has worked out Full Fat for just over 10 years. The agency was founded by Ella McWilliam and Megan Morass.

And thanks so much to the PRmoment Podcast sponsors of the PRCA.

Here’s a summary of what Paul and I discussed:

2 mins Paul shares his first In Hindsight Lesson: “A one-size-fits-all approach to the workforce doesn't work”

“In the PR industry, there can be quite a linear approach to how people progress”

“We’ve created part-time roles, we’ve offered people the opportunity to do hybrid roles.”

“You’ve got to have an inclusive environment…our working model has completely changed to what it was 5 years ago.”

“We offer one-to-one mental health support sessions”

7 mins Paul talks us through what the word inclusive means at Full Fat, in a practical sense.

8 mins Paul tells us his second In Hindsight lesson: “Trust your gut”

“You have to listen to that inner voice…ultimately any decision is better than no decision.”

10.30 mins Paul’s third In Hindsight Lesson: Know your superpower.

11 mins Paul shares his superpower: That he’s an introvert.

“PR job adverts exaggerate extroverted traits …interviews lean on extroverted traits.”

“Being calm and pragmatic tends to put people at ease…the ability to really listen goes a long way with clients!”

“I'm more creative when I’m on my own”

14 mins Paul’s fourth In Hindsight Lesson: Don’t rest on your laurels when it comes to your DEI journey

“That’s really about making sure you’re always adapting your approach”

15 mins Paul talks us through the phases of Full Fat’s DEI journey over the last few years.

19 mins Paul’s final in Hindsight Lesson: Treat yourselves like a client - both the people and the business

“Having a profile makes a huge difference.”

“You also

need to be clear about what you stand for and what your positioning is,

over time your position might change and you might needto give it a refresh.”

“It’s about elevating voices within the agency…giving them profile.”

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: