“By leveraging your power, we have a chance at changing the world”, said Kate James, Chief Communications Officer for the Bill and Melinda Gates Foundation, as she finished her lecture on ‘The Business of Changing the World’ at the 52nd Annual Distinguished Lecture & Awards Dinner at the Yale Club of New York City.
Kate, who runs global communications for the foundation and tries to raise awareness on issues surrounding poverty, health and education, discussed how the Dove ‘Real Beauty’ campaign made a connection with their audience separate to “just soap”, and why that process is important when it comes to communicating global issues.
Watch the full video below:
PR Masterclass: The Intersection of PR and GEO
Join PRmoment for a Masterclass featuring 10 of the industry’s foremost experts. You will walk away with a clear, actionable strategy for adapting your content to an AI-first search environment.
Taking place on Wednesday 25th February in London, both virtual and in person tickets are available.
Early bird ticket sale ends Friday 9 January.
PR MasterclassIf you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: