Should agencies work for free?

This video on the craziness of the pitch process made me laugh. Clearly no-one has come up with a better solution for finding and partnering with your new PR agency but when you look at it like this, it does seem kind of mad!

Hat tip to Richard Houghton for bringing this video to my attention...

PR Moment Awards 2021 What’s your ESG risk? How to Maximise the Impact of Your Paid, Earned, Shared and Owned Media