Podcasts 0 minute read
Ben Smith, Founder, PRmoment.com
This week on the PRmoment Podcast, in the latest of our life stories series, I interviewed chairman of The PR Office Shimon Cohen.
The PR Office was founded in 2004, has a fee income of about £2.5m and about 15 employees.
The business has clients across a broad range of sectors and Shimon has some interesting views on how he sees the scope of public relations.
Here is a summary of what Shimon and I discussed:
[00:01:05] How Shimon used to be executive director to the Chief Rabbi but ended up in PR.
[00:04:32] Shimon talks us through his “job interview” with Sir Tim Bell.
[00:06:49] Shimon describes what it was like working at Bell Pottinger in its heyday (Shimon left 14 years before the scandal that bought it down.)
[00:07:16] Why good public relations essentially comes down to three things: Where are you now, where do you want to be and how do you get there.
[00:09:46] How, Bell Pott Gate aside, Shimon believes that Sir Tim Bell's clarity of thought and wisdom was the most important factor in the development of public relations as a serious boardroom discipline.
[00:12:14] Why Shimon believes that in many large companies you get really really good at doing something and you get promoted into a job that you don't know anything about!
[00:12:45] Why Shimon didn't like being CEO of Bell Pottinger and resigned.
[00:14:23] Why Shimon "adores" PR.
[00:15:06] Why Shimon believes the PR sector hasn't really changed at all in the last 10 years.
[00:17:34] Why PR people need to sell something that somebody wants to buy!
[00:18:23] How the communications triangle between government and organisations and the public has been inverted.
[00:21:14] Why at The PR Office Shimon "outsources as much as possible".
[00:23:19] Why everyone who works for The PR Office is a fee earner.
[00:25:16] Why all of the PR Office's employees work from home on Fridays.
[00:27:06] Why Shimon believes we may see professional managers with no PR experience being appointed as the CEOs of PR firms - just like what happens in law firms.
[00:31:05] How the PR Office have maintained credentials across a broad range of work and not specialised in specific sectors.
[00:31:025] Why Shimon believes PR people should not specialise in a specific vertical sector but retain a broader knowledge of business.
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.