Welcome to the PRmoment Podcast.
This is a bonus podcast where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom
Each quarter, it publishes the listenership figures for UK radio. This offers a really interesting insight for PR people on how the UK public engages with this important channel.
On the show today, we have Alex Blakemore, newsroom producer at Markettiers, to talk us through the latest Rajar results for Q4 2023.
Thanks to the PRmoment Podcast sponsors, The PRCA.
A quick mention about the relaunch of PRmoment. If you take a look at PRmoment.com, you'll see a brand new design with lots of new features, hopefully, easier navigation and also the launch of our new subscription training service for senior folks within agencies' PRmoment Leaders. Do take a look and let us know if you like it.
Thanks also so much to the PRmoment Podcast sponsors the PRCA.
“88.5% of the UK population listen to the radio each week- that’s around 49.5m adults.”
“20.5 hours a week is the average listening time for live listening.”
“Commercial ration is on the rise.”
“13% of people are using catch-up radio.”
4 mins The BBC has lost share in these most recent Rajar results. The BBC share is now 43%, down from 47% in Q3 2023.
7 mins This is the first set of Rajar results since the BBC started using more syndicated programs across its radio stations in the afternoons.
9 mins Alex talks us through some highlights of radio stations that have seen big increases in listenership in the last quarter.
10 mins The continuing growth of podcast as a channel.
11 mins Alex looks ahead to the Olympics and the Euros and the broadcast opportunities for PR people.
12 mins Finally, Alex talks about potential interviews and story opportunities trends around the UK election later in the year, including the period of purdah.
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