Welcome to the PRmoment Podcast.
This is a bonus podcast where we chat about Rajar’s latest results. For those of you who aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom.
Each quarter, it publishes the listenership figures for UK radio. This offers a really interesting insight for PR people on how the UK public engages with this important channel.
Today, we have Alex Blakemore, newsroom producer at Markettiers, to talk us through the latest Rajar results for Q3 2023.
Thanks to the PRmoment Podcast sponsors, The PRCA.
Also, a heads up to our PRmoment Podcast data partners - Meltwater. Do check out the program for PRmoment’s new conference launch, The PR Masterclass: The Agency Growth Forum.
Highlights include:
Radio's weekly reach is 49.5 million adults, that’s 88% of the population listening to the radio for 20.5 Hours per week.
The total BBC share of radio listening is 43%. So, in terms of the BBC vs commercial radio race, we have the BBC on 31.7m and commercial radio on 39.3m (reach.)
Alex discusses the changes in scheduling at BBC local radio and what they mean for PR folks.
The impact of the Ken Bruce effect on Greatest Hits Radio numbers and whether BBC Radio 2’s reach has declined due to Ken Bruce leaving.
A discussion of how Greatest Hits radio strategy of national programming with local bulletins and the implications of that for PRs.
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