Public relations has woken up to the importance of measurement

We recently held a PR analytics conference in London.

The main themes to come from the conference included:

  • The idea that there will never be a silver bullet PR measurement
  • How to link public relations to sales
  • How business can build a robust and effective public relations methodology

Here are some thoughts from a selection of our speakers.

PR Analytics Conference 2014 from PRmoment on Vimeo.

There is also a blog that discusses the day in further detail.

AMEC’s PR measurement framework document is a useful guide for public relations professionals who want to improve the measurement of their work.

PR Moment Awards 2021 The challenges and opportunities for brands on facebook How to Maximise the Impact of Your Paid, Earned, Shared and Owned Media