Public relations has woken up to the importance of measurement
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1 minute read
We recently held a PR analytics conference in London.
The main themes to come from the conference included:
- The idea that there will never be a silver bullet PR measurement
- How to link public relations to sales
- How business can build a robust and effective public relations methodology
Here are some thoughts from a selection of our speakers.
PR Analytics Conference 2014 from PRmoment on Vimeo.
There is also a blog that discusses the day in further detail.
AMEC’s PR measurement framework document is a useful guide for public relations professionals who want to improve the measurement of their work.



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