Public relations has woken up to the importance of measurement

We recently held a PR analytics conference in London.

The main themes to come from the conference included:

• The idea that there will never be a silver bullet PR measurement
• How to link public relations to sales
• How business can build a robust and effective public relations methodology

Here are some thoughts from a selection of our speakers.

PR Analytics Conference 2014 from PRmoment on Vimeo.

There is also a blog that discusses the day in further detail.

AMEC’s PR measurement framework document is a useful guide for public relations professionals who want to improve the measurement of their work.