Welcome to our review of PR pitches and mergers and acquisitions in the UK PR scene with Andrew Bloch. Here we discuss the biggest pitch wins and mergers and acquisitions that the PR sector has seen in May 2025

Andrew is the lead consultant PR, social, content and influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.

Don’t miss PR Masterclass: AI in PR on July 2nd

• How to integrate AI into your PR workflow

• How will AI impact the agency business model?

• The impact of AI on journalism

• AI as a content production tool

• Is LLM optimisation PR's biggest opportunity of our lifetimes?

Check out the microsite PRMasterclasses.com for all the details including the speaker line-up.

The other vital bit of information is that The Creative Moment Awards final entry deadline is Friday 20th June, You can see all the categories for 2025 at the microsite creativemomentawards.co.

Also, thanks so much to the PRmoment Podcast sponsors the PRCA.

Here is this month’s run down of the biggest PR pitch wins in May 2025:

International Wine & Spirits Competition appoints Clarion

British Association for Counselling and Psychotherapy (BACP) appoints Kindred

LastMinute.com appoints Sunny Side Up

Peoples Postcode Lottery appoints Smarts

Truffle Burger appoints Chomp

Gousto appoints The Romans

BAM UK appoints Four Agency Worldwide

Samsung appoints Mischief

Western Digital appoints Harvard

Burson appoints Cellnex

IP Office appoints Lansons Team Farner

Waitrose appoints The Heard

Wenzels appoints W

Sky TV appoints Blurred

Contura Orthopedics appoints Match Fit

And this month’s run down of M&A activity in the PR sector:

Stakked acquires Radioactive

Mission Group merges Mongoose PR with Populate Social and Alive Experiential to form Mongoose Sport& Entertainment

Intinctif sells MENA operations to Excella Advisory

Publicis acquires Capitv8

M+C Saatchi acquires Dune 23

Together Group acquires OBO