Podcast: Life stories with Threepipe’s Jim Hawker
In the latest of a series of podcasts with PR industry leaders in the UK PRmoment founder Ben Smith recently interviewed Threepipe owner Jim Hawker.
Here is a taster of what Jim and Ben discussed:
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How a degree in environmental sciences lead to a career in PR for Jim!!
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Why Jim lived on a double-decker bus for a year in Canada.
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Why he set up Threepipe
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What was it that gave him the confidence to set up a business?
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Whether a knowledge of military history has helped his PR career!
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Why Jim gets frustrated with the public relations sector
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Why the merger a digital business and then an SEO business has changed his perception of what a public relations agency should do.
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Who is buying public relations?
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Why Google made Threepipe merge with an SEO agency
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Why a content lead approach to digital performance marketing is critical
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Why analytical experts and a performance mindset is absolutely key in modern public relations
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Jim identifies his lessons on the integration of an SEO agency, a digital agency and a PR agency
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The culture differences between digital SEO and PR people
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What coordination between earned and paid content campaigns looks like on an hour by hour basis
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How Threepipe’s merger and restructuring has a merger has impacted the growth of Threepipe
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Why the last 18 to 24 months have seen the budget and client expectations of PR agencies change massively
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