Pitching for PR business: How did it end up this way with Henry Playfoot?
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Ben Smith, Founder, PRmoment.com
We recently caught up with Henry Playfoot, founder of The Pitch Doctor to discuss the rights and wrongs of the pitch process. Henry reckons the pitch process is not the best way to match the needs of the client with the right agency and discusses why a more collaborative approach would work better for everyone.
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