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Ignore the election! Four reasons why now is a great time to place non-political stories

Are you getting fed up with election news? You are not the only one – that is why now could be a great time to place stories with the media, particularly if they are light-hearted. This is one of four reasons given by Arthur Perkins, author at agency Shout! Communications, for focusing on getting coverage, rather than on politics. He also offers top tips for grabbing attention right now, such as making sure you include relevant case studies. So what are you waiting for? As Perkins says: “Strike whilst the iron is hot!”

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