How to mention a brand in TV clips without overkill from Shout! Communications’ Keren Haynes
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Daney Parker, Editor, PRmoment.com
You need to get a brand mentioned in that TV clip you want broadcasters to use, but if you mention it too much, no broadcaster will touch it. In just 60 seconds, Keren Haynes, former journalist and co-founder of agency Shout! Communications, explains how much branding is the right amount in video. Notice how much branding Shout! fits into its own video ...
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