You need to get a brand mentioned in that TV clip you want broadcasters to use, but if you mention it too much, no broadcaster will touch it. In just 60 seconds, Keren Haynes, former journalist and co-founder of agency Shout! Communications, explains how much branding is the right amount in video. Notice how much branding Shout! fits into its own video ...
If you enjoyed this article, sign up for free to our twice weekly editorial alert.
We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: