Thank you to everyone who came along to our Integrated Brand Communications conference. If you missed out, or you attended and want a reminder of your time, here is a video with the highlights of the evening.
The speakers and their topics of discussion at this conference were:
Chairperson's introduction: Why integration is important for enhancing the brand (to land the big idea)
Sarah Scales, Co-Founder, Brands2Life
Landing the idea in the zeitgeist
Nick Chiarelli, Key Account Director, Future Foundation
A big idea product launch: The launch of Nikon 1 and #thebighands
Greg Morrison, European PR Manager, Nikon UK
Case Study: Logitech’s UE Music Launch Event
Darren Mangan, Senior Marketing Manager, Logitech
Developing the brand engagement platform: The steps to the big idea
Scot Devine, Director of Brand Engagement, Brands2Life
Thanks so much for our sponsors and hosts for the morning, Brands2Life.
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