Lizzy Pollott, creative director at Havas Sports & Entertainment Cake, has been inspired by International Women’s Day to offer four tips she wishes she'd been given when she started in the industry, including ‘Don’t be afraid to be confident’, and ‘You don’t have to be liked by everyone’. She quotes a particularly good line from comedian Frank Skinner that will help you get things in perspective if you are having a bad day: "You can spend all your life trying to be popular but the size of crowd at your funeral will be largely dictated by the weather!"