Effie Kanyua, director of PR & Comms, Hearst UK on the PRmoment Podcast
Ben Smith, Founder, PRmoment.com
In the latest PRmoment Podcast I catch up with Effie Kanyua, director of PR & Comms, Hearst UK.
Effie previously worked at Clarity, H&K, Splendid and Bauer Media.
Here are some of the themes that Effie and I discussed:
2 mins How Effie retained a broad range of PR sector experience and why that's been really beneficial now she has moved to a senior in-house role.
4.40 mins Why Effie wanted to retain a rounded skill set, rather than specialising in one vertical.
9.50 mins Effie talks about how leadership is so important in creating a culture within a business, both in-house and agency side.
11 mins How Effie enjoyed very different cultures through her career – she argues trust and leadership are more important.
12.05 mins What makes a good mentoring scheme and why having a mentor in PR is really important.
16 mins How structured does a mentor relationship need to be?
21.30 mins Effie talks about the BME PR pros mentoring scheme that she's involved with.
30 mins Effie discusses how Hearst as a publishing company has had a pretty good lockdown - including why some magazine subscriptions have increased by 200%!
37.15 mins Effie talks about the differences working in-house compared to agency side.
If you enjoyed this article, you can subscribe for free to our twice weekly event and subscriber alerts.
Currently, every new subscriber will receive three of our favourite reports about the public relations sector.
Featured
Pros and cons of ChatGPT for PRs
Worst PR disasters of 2022
The biggest PR Crises of 2022
