Podcasts 0 minute read
Ben Smith, Founder, PRmoment.com
In the latest PRmoment Podcast I catch up with Effie Kanyua, director of PR & Comms, Hearst UK.
Effie previously worked at Clarity, H&K, Splendid and Bauer Media.
Here are some of the themes that Effie and I discussed:
2 mins How Effie retained a broad range of PR sector experience and why that's been really beneficial now she has moved to a senior in-house role.
4.40 mins Why Effie wanted to retain a rounded skill set, rather than specialising in one vertical.
9.50 mins Effie talks about how leadership is so important in creating a culture within a business, both in-house and agency side.
11 mins How Effie enjoyed very different cultures through her career – she argues trust and leadership are more important.
12.05 mins What makes a good mentoring scheme and why having a mentor in PR is really important.
16 mins How structured does a mentor relationship need to be?
21.30 mins Effie talks about the BME PR pros mentoring scheme that she's involved with.
30 mins Effie discusses how Hearst as a publishing company has had a pretty good lockdown - including why some magazine subscriptions have increased by 200%!
37.15 mins Effie talks about the differences working in-house compared to agency side.