CIPR social media panel C-suite podcast – Social Business

CIPR Social Media Panel member, Russell Goldsmith was joined by Andrew Grill, Global Partner for Social Business at IBM’s Global Business Services, Ben Smith, Founder of and Emma Hazan, Deputy Managing Director of Hotwire PR to discuss the subject of Social Business.

Within the show Andrew defines what a Social Business is and how it differs from just Social Media and covers subjects including Social Serendipity, Social Eminence and Social Collaboration.