PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

An insight into the depth of public anger about Barclays

I came across this insight data presentation into the damage that Barclays is doing to its reputation during my Friday afternoon Twitter stroll. The data tracks public opinion of Barclays and has been put together by a firm called Spectrum Insight. It also looks at the question of whether Bob Diamond will survive the crisis. They give him a 5% chance of staying in his job! (according to public opinion.)

Barclays aside, it's also an interesting illustration of the power that insight data can have for brands and governments as they go through this type of crisis.

Written by Ben Smith

If you enjoyed this article, sign up for free to our twice weekly editorial alert.

We have six email alerts in total - covering ESG, internal comms, PR jobs and events. Enter your email address below to find out more: