I came across this insight data presentation into the damage that Barclays is doing to its reputation during my Friday afternoon Twitter stroll. The data tracks public opinion of Barclays and has been put together by a firm called Spectrum Insight. It also looks at the question of whether Bob Diamond will survive the crisis. They give him a 5% chance of staying in his job! (according to public opinion.)
Barclays aside, it's also an interesting illustration of the power that insight data can have for brands and governments as they go through this type of crisis.
Written by Ben Smith
A World on the Edge: The Role of Comms in Navigating Geopolitical Tensions ARTICLE
The comms function plays an increasingly complicated role at the intersection of brand, people, geopolitical and economic tensions. This event is an opportunity for in-house communicators to discuss these issues amongst peers under the Chatham House Rule.
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