It’s Monday evening (16th June) and the Cannes Lions PR Lions shortlist has been announced.

At PRmoment we thought it might be useful to briefly profile the UK PR agency entries which feature on the Cannes PR shortlist.

McDonalds, The Meal/Ready 10

This campaign won a PRmoment Award and it's great to see the Cannes Lions judges falling into line.

A13-year-old's insight: "you're not always happy," sparked a global McDonald's campaign. "The Meal" removed the Happy Meal smile during Mental Health Awareness Week, driving nearly 2,000 media pieces and in-store creative.

Here is the campaign video that the Cannes jury saw:

Weber Shandwick has three nominations for Vagina Privacy Network for MSI Reproductive Choices

PRmoment and Creative Moment don’t focus on the US creative community, so this is a new campaign for us. But it's great to see creativity used to communicate difficult topics like this. Important work.

Weber campaign, The Unwelcome Home for Ikea

This campaign also won at PRmoment Awards back in April. It involved shining a light on the fact many UK families spend considerable time living in damp, infested, cramped, overcrowded and unsafe conditions — and that over 150,000 children are homeless in temporary accommodation in England — homeless charity Shelter are campaigning against it.

The charity is calling on the government to commit to building 90,000 social rent homes a year for 10 years, and using Ikea’s clout, Weber Shandwick created the Unwelcome Home, which reimagined Ikea’s doll’s house to reflect the the conditions thousands of children experience in temporary accommodation.

The Desk Break Clause for ASICS by Golin London

This campaign has been nominated in the Health and Wellness Lions category.

We’re happy to report that this work was shortlisted for a PRmoment Award. Interestingly, Golin & ASICS - 15 Minute Weight Loss campaign did win a PRmoment Award.

Share the First for Dove, Edelman

Edelman London has been shortlisted twice. Firstly for its work with Dove:

https://www.tiktok.com/@beberexha/video/7480997517367463214?lang=en

It has also been shortlisted for its Starring Bars work with Heineken, in partnership with LePub Milan

UK PR industry all round nice guys People Like Us are shortlisted for its Name the Bias film in the Film Craft Lions,

This film is rumoured to be entering The Creative Moment Awards, the entry deadline for which is on June 20th, the full list of categories is here.