Stunt Watch: Butternut Box's poo, Kris Jenner's leak and Lucy Baker’s song

If ever there was a week for Stunt Watch, this is it. Strap-in for an absolute rollercoaster.

Butternut Box polishes turd

First up, a dog poo pendant. No, seriously. Fresh dog food brand Butternut Box has launched a poo(ch) pendant — the brand’s pun, to be clear — made from gold, with a preserved dog poo sample sealed within. Because, your pet’s gut health is worth its weight in gold.

I almost don’t know what to say, a sentiment shared in the assets by the frankly astonished looking dog. They have a talent attached that isn’t necessary, but otherwise, it’s dog food and people are talking about it. Good for Butternut Box

Kris Jenner and Mac get leaky

Up next, a story that finally allows me to ask, “are we done with the fake PR leak yet”.

Kris Jenner has teamed up with Mac, on an interestingly named ‘I Only Wear Mac’ campaign. However, unfortunately, the assets are tarnished with a ‘for internal use only’ watermark after a ‘leak’, which even more unfortunately, journalists did not play ball with.

The Metro wrote: “The photo, posted by Kris to Instagram in a PR stunt dressed up as a ‘leak’, was later deleted, but not before the MAC press office sent it to journalists’ inboxes”.

And, I thought: “Bahahahahahhaa”.

I would say it didn’t need the leak, and the real effectiveness of Mac makeup would be better demonstrated on a 70 year-old on their first face. But, it’s Kris Jenner on her third face’s big outing. We can’t blame Mac, but can we drop the fake leaks. No-one’s falling for it.

Lucy Baker sings for her supper

In the media again this week was Lucy Baker’s excellent TfL ‘Look Up’ campaign, self-ideaised and put into action earlier this year, Baker realised people in priority seats weren’t giving them up because they weren’t looking.

The campaign pushed TfL to include stickers on the floor, telling people to do just that. This week she calls for it to take some good press following the strikes, and roll the idea out. As a formerly pregnant commuter (I can concur, this is an issue) and a Lucy fan, I wanted to give this campaign its place in Stunt Watch archives.

A bit of Blue

And finally, and let me tell you this addition was controversial with the Stunt Watch massive, Bonnie Blue’s latest stunt; the Bonk Bus.

A bu’ with a bed (looks more like a van to me, but ‘Vag Van’ clearly wasn’t seen as appealing), travelling from Glasgow to London to, erm… meet students during Freshers Week.

I think she’s worth debating because her marketing success is undeniable. I’m not commenting here on the morality of what she’s actually doing — though I will at the pub and apparently, I appear to have an unpopular view — but the sheer tenacity of the woman is impressive.

She’s like a 70s strip club owner, and seems to have found the exact formula for bringing classic stunts back to life, and getting people talking about them. She’s the tabloid Marina Abramović, and if anything, gives a peek into a side of society that most of us wouldn’t otherwise be aware of.

Whether that’s her point, or the millions and millions of pounds she is now worth… who can tell?