PR should be left to the professionals, says Ian Irving, head of corporate at experiential agency RPM
PR Opinion
Why Daryl Willcox Publishing’s chairman is happy to give PR away
PR Opinion
Sometimes it really does take courage to hold on to your convictions, says Bell Pottinger’s chairman David WIlson
PR Opinion
Don’t expect a creative director to come up with the best ideas, says Graham Goodkind, founder of consultancy Frank PR
PR Opinion
Christopher Clarke, MD of Epoch, explains why PR must be at the heart of business
PR Opinion
Weber Shandwick’s chief reputation strategist Leslie Gaines-Ross defines the new ‘PR’
PR Opinion
Digital agencies don’t understand how Twitter works, says Lewis PR’s chief operating officer Paul Charles
PR Opinion
Francis Ingham, PRCA director general, discusses what skills are most useful in PR
PR Opinion
Barry Leggetter, executive director of the international Association for the Measurement and Evaluation of Communication (AMEC), says it’s time for PR to prove its worth
PR Opinion
Angela Casey, MD of CM Porter Novelli, asks which organisations should avoid social media
PR Opinion
Shows are great places to meet and influence people, but to make the most of them you must make online contact
PR Opinion
David Wilson, chairman of Bell Pottinger Public Relations, says todays’ politicians are hardly inspirational
PR Opinion