PR should be left to the professionals, says Ian Irving, head of corporate at experiential agency RPM

PR Opinion

Why Daryl Willcox Publishing’s chairman is happy to give PR away

PR Opinion

Sometimes it really does take courage to hold on to your convictions, says Bell Pottinger’s chairman David WIlson

PR Opinion

Don’t expect a creative director to come up with the best ideas, says Graham Goodkind, founder of consultancy Frank PR

PR Opinion

Christopher Clarke, MD of Epoch, explains why PR must be at the heart of business

PR Opinion

Weber Shandwick’s chief reputation strategist Leslie Gaines-Ross defines the new ‘PR’

PR Opinion

Digital agencies don’t understand how Twitter works, says Lewis PR’s chief operating officer Paul Charles

PR Opinion

Francis Ingham, PRCA director general, discusses what skills are most useful in PR

PR Opinion

Barry Leggetter, executive director of the international Association for the Measurement and Evaluation of Communication (AMEC), says it’s time for PR to prove its worth

PR Opinion

Angela Casey, MD of CM Porter Novelli, asks which organisations should avoid social media

PR Opinion

Shows are great places to meet and influence people, but to make the most of them you must make online contact

PR Opinion

David Wilson, chairman of Bell Pottinger Public Relations, says todays’ politicians are hardly inspirational

PR Opinion