You need to moderate your social media to save your brand explains Tempero’s MD Dominic Sparkes
PR Opinion
Hill & Knowlton’s Andy Sutherden, managing director, sports marketing and sponsorship, says that London 2012 is now becoming real for consumers
PR Opinion
To land your dream PR job, you must put in the effort, says CM Porter Novelli’s Angela Casey
PR Opinion
PR has a bright future, as long as it’s integrated
PR Opinion
Even footballers have the right to some privacy, argues Phil Hall, PHA Media chairman
PR Opinion
Why we need more healthcare PROs, by Avril Lee, partner and deputy CEO of Ketchum Pleon London
PR Opinion
If you oversell yourself you will walk alone, says Milorad Ajder, managing director of Ipsos MORI Reputation Centre
PR Opinion
Welcome to the non communications industry, says Chris Arnold, founder of ad agency Creative Orchestra
PR Opinion
PR should be left to the professionals, says Ian Irving, head of corporate at experiential agency RPM
PR Opinion
Why Daryl Willcox Publishing’s chairman is happy to give PR away
PR Opinion
Sometimes it really does take courage to hold on to your convictions, says Bell Pottinger’s chairman David WIlson
PR Opinion
Don’t expect a creative director to come up with the best ideas, says Graham Goodkind, founder of consultancy Frank PR
PR Opinion
