It’s time for PR to get over its inferiority complex and for clients to stop sticking outdated labels on the agencies they use, says Marshall Manson, director of digital, at Edelman PR Opinion
If you want to see how social media should be used check out the NBA, says Adam Vincenzini from Paratus Communications PR Opinion
There may be no obvious replacement for AVEs, but that is not a problem, says David Rockland, CEO of Ketchum Pleon Change PR Opinion
Never mind the answer, what’s the right question? Frank PR’s Graham Goodkind gives his recipe for coming up with brilliant ideas PR Opinion
The basics of PR are important for a social media campaign, says Gerard Corbett Chair-Elect for the PRSA PR Opinion
B2B PR practitioners need to raise their game to meet the new demands of online B2B magazines, says Bob Dearsley, chairman of ITPR PR Opinion
Who needs a professional qualification in PR? Maybe you! Leeds Metropolitan’s Richard Bailey explains why PR Opinion
It‘s time for PR to change says Bieneosa Ebite, chair of Ignite, the organisation that promotes the benefits of cultural diversity in PR PR Opinion
