Most consumers believe too many brands are ‘trust-washing’, according to Edelman Trust Barometer PR Opinion
We need better education and formal representation for influencers, says Stephen Waddington PR Opinion
Are brands guilty of embracing purpose as defined by liberal city dwellers, while largely ignoring other tribes? Asks MHP's Nick Barron PR Opinion
Many tech agencies are luddites when it comes to their own business, claims Hotwire’s Barbara Bates PR Opinion
Most PR practitioners work outside London and they need better services and support to thrive, claims Mandy Pearse PR Opinion
