How data driven marketing can kill a brand - perhaps even on TV!

PR Opinion

The challenges for parents returning to work in PR

PR Opinion

Has BoJo given us back our Mojo? Asks Peter Bingle

PR Opinion

Most consumers believe too many brands are ‘trust-washing’, according to Edelman Trust Barometer

PR Opinion

Where do journalists get their news?

PR Opinion

How do you get purpose right on an international scale when values are not universal?

PR Opinion

Top tips for hiring and retaining the best talent in PR

PR Opinion

Addicted to politics

PR Opinion

We need better education and formal representation for influencers, says Stephen Waddington

PR Opinion

It's all about having a plan! Says Claire Walker, group CEO at Firefly Communications

PR Opinion

Are brands guilty of embracing purpose as defined by liberal city dwellers, while largely ignoring other tribes? Asks MHP's Nick Barron

PR Opinion

Four life lessons you can learn from Echo’s Sandra Macleod

PR Opinion