How AI is changing how PRs pitch to journalists

PR Opinion

How PR can help tackle the growing epidemic of fake news and misinformation

PR Opinion

PR degrees are not dead, there are as many PR undergrad courses as there have ever been - but they've evolved

PR Opinion

How B2B brands can use traditional PR to build sales

PR Opinion

B2B PR can be creative! Here’s how…

PR Opinion

What to do if the most-followed entrepreneur on social media slams your brand

PR Opinion

What does the SVB crisis and ongoing fallout mean for tech PR?

PR Opinion

The impact of the TikTok saga on PR

PR Opinion

Why AI isn’t a PR career choice

PR Opinion

The personal journey of a neurodiverse woman in PR and the lessons agencies must take on board

PR Opinion

Why brands can’t afford to cut marketing and PR budgets

PR Opinion

Crisis communications April 2023: Kid Rock, Bud Light and Dylan Mulvaney; discrimination at The Ritz and Etihad's non sustainable comms

PR Opinion

Mergers and acquisitions in PR - why agencies benefit from joining forces

PR Opinion

How to freshen up your CV to land your dream job in PR

PR Opinion

The persistent problem of PR churn

PR Opinion