Hannah Castleton has moved to The Comms Club as Senior Account Director, making the switch from KPR.
In her new role, Castleton will lead communications across a portfolio of clients spanning the luxury hospitality, lifestyle, and dining sectors.
As part of her remit, she will work across Aman Hotels and Aman Residences, Janu Hotels and Janu Residences, Huvafen Fushi in the Maldives, natural sleep brand Heveya, travel platform Explora Journeys, Dubai Racing Club, and F&B brands Good Burger and Vietnamese Foodies.
The move marks a strategic step for both Castleton and The Comms Club, focusing on a "quality-over-quantity" approach to brand communications in a crowded marketplace.
Commenting on her appointment, Castleton said the breadth of the portfolio was a key draw. “What excites me most is getting stuck into a really strong mix of globally recognised brands and being part of creating fresh ideas with meaningful, standout storytelling,” she said.
“The portfolio at The Comms Club is exactly the kind of space I enjoy working in, spanning luxury hospitality, lifestyle, and travel, so there’s a lot of opportunity to do creative, impactful work rather than just going through the motions.”
Having spent the majority of her career in Dubai, Castleton also highlighted the importance of re-engaging with the regional industry at this moment. “I’m excited to be in Dubai reconnecting with people at a time when we need community most, building momentum again and getting some great stories out there,” she added.
Castleton joins agency founder Maryanne Peacock and the wider Comms Club team, further strengthening the agency’s ability to deliver specialised, senior-led consultancy for brands looking to make a mark in the MENA region.
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