Popular waterfront location Shangri-La Jeddah has appointed Lina Khan as its new Director of Marketing & Communications, where she will be responsible for the hotel's marketing, communications, public relations, and brand strategy. Khan holds an MBA from the University of Dallas and has undertaken academic and consulting work in both Italy and the United States.
A Jeddah native, she brings cross-sector experience spanning luxury hospitality, corporate communications, brand management, and lifestyle marketing. Over the course of her career she has had tenures at Fairmont Riyadh, Four Seasons Hotel Riyadh, and Park Hyatt Jeddah, as well as roles at Nadec Foods and McDonald's Saudi Arabia.
On her appointment, Khan said: "Having grown up in Jeddah, this opportunity is particularly meaningful, and I look forward to contributing to the hotel's continued success while further strengthening its position as one of the city's leading luxury destinations."
Her previous work includes integrated marketing campaigns, digital strategy, and brand collaborations with names including Piaget, Lamborghini, Tom Ford, Bobbi Brown, and Pierre Hermé, alongside premium dining activations during Riyadh Season and high-end lifestyle events spanning fashion, beauty, automotive, and fine dining.