Shakespeare Communications has been appointed to lead the international communications and thought leadership strategy for CompassPoint Consulting. The partnership focuses on positioning the boutique firm as a leading voice in the "fractional leadership" movement across the GCC and UK.
Launched in 2025, CompassPoint Consulting is a financial, operational and talent advisory firm headquartered in Dubai. The firm has gained momentum following an investment from Hamilton Bradshaw, the private equity firm founded by James Caan CBE, the renowned entrepreneur and former star of BBC’s Dragons’ Den.
Zaid Aboobaker, co-founder and CEO of CompassPoint Consulting, said that the choice of agency was driven by the business' need for further narrative clarity: “As we expand across the GCC, it’s important that our expertise and experience reach a wider audience of founders and decision-makers."
Through the partnership, Shakespeare Communications will also support CompassPoint Consulting with strategic media engagement and executive positioning across international business and financial media.
A "high-calibre" collaboration
On the account win, Ananda Shakespeare, founder and CEO of Shakespeare Communications, said: “CompassPoint represents exactly the kind of high-calibre, intellectually serious business we love working with."
She also emphasised the importance of financial discipline as the UAE continues to attract global entrepreneurs and scale-ups. "The need for clear financial leadership and disciplined growth has never been greater. We are delighted to help tell CompassPoint’s story and position the firm as a trusted voice in the evolving global conversation around business growth and financial strategy.”
Aboobaker added that the agency stood out for its "strategic thinking, media relationships, and ability to translate complex business ideas into clear, compelling narratives", saying: "We are excited to work together as we continue building a firm that helps businesses grow with discipline, and the rare ability to look at their financial futures with technology-backed confidence.”
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