Three years after joining marketing and influencer agency Reach as an Influencer Marketing Executive, Carine Stouhi has been appointed as General Manager. She takes on oversight of its Influencer Marketing and Social Marketing divisions.
As GM, Stouhi will take on a broader strategic outlook, identifying new business opportunities and shaping the agency's long-term vision as Reach continues its expansion across the MENA region.
Over the course of her tenure, Stouhi has risen through the ranks to become Head of Talent, where she led the agency's talent management division, growing its influencer network and expanding client partnerships. In a statement, the agency credits her with playing a key role in strengthening Reach's position in the market and fostering a high-performing team culture.
Ihab Ghazel, founder and CEO at Reach, said: "Since joining the team, Carine has become integral to Reach's exceptional success. She has consistently exceeded expectations and played a vital role in the agency's growth. We are delighted to appoint her as General Manager and are confident she will continue to elevate Reach as we reach this exciting new chapter."
Reach is headquartered in Dubai, with agencies across the Middle East.