Beirut and Dubai-based boutique agency PR Wonderland has been appointed as the public relations partner for The One Spa for Men, a premium Emirati men's spa and grooming destination based in Abu Dhabi.
The partnership sees the agency take on strategic communications responsibilities for the brand, covering awareness-building, brand positioning, and founder-led storytelling. The agency will also work closely with co-founders Ali Alkhoori and Mohamed Kashour to amplify their voices on entrepreneurship, the evolution of luxury services, and the growth of homegrown businesses in the UAE.
The One Spa for Men occupies a focused niche, which the team describes as "offering a space designed specifically for men who value quality, privacy, and authenticity," through "expert treatments, refined service, and a distinctive understanding of what today’s discerning man looks for in a self care experience."
Heritage and positioning
Houri Elmayan, founder and Managing Director at PR Wonderland, said: "There is something very special about working with a homegrown business that is both niche and ambitious, and we are excited to support the brand as it enters its next stage of growth."
Alkhoori, co-founder of The One Spa for Men, added: "We are pleased to be working with PR Wonderland and look forward to collaborating with the team as we continue to grow our unique offering, expand and share our story with a wider audience."
Founded in 2016, PR Wonderland's work centres on media relations, founder positioning, and brand reputation management.
Elmayan concluded: "We are proud to represent The One Spa for Men, which is a concept with a strong identity, heritage and positioning in the luxury wellness market."
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