Leading online gifting platform FNP.AE has appointed independent agency Trivium to lead its integrated campaign development and execution.

Under the partnership, the agency, which offers integrated creative solutions across sectors including hospitality, entertainment, loyalty, logistics, e-commerce, and FMCG, will oversee FNP.AE's creative strategy in the UAE, leading integrated campaign development and execution across multiple platforms.

Sharath Premkumar, co-founder and Chief Creative Officer at Trivium, which was founded in 2011, said: "Our approach to creativity at Trivium is rooted in cultural relevance and an understanding of how people in the UAE live, celebrate and connect. This partnership with FNP.AE allows us to bring that thinking to life through work that feels authentic, meaningful and regionally resonant."

As part of its mandate, Trivium has developed and launched FNP.AE's ongoing brand awareness campaign, Gift it like you mean it, which is currently live across the UAE. The integrated campaign runs across digital, social, radio and outdoor channels, with bilingual execution in both English and Arabic. Building on this foundation, Trivium has also conceptualised and produced FNP.AE's 2026 Valentine's campaign.

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