The newly launched communications agency North Seventy Five, has appointed Kirsty O'Connor as Managing Director.

A former Regional Director of Intelligence and innovation across the Middle East, Turkey & Africa at Burson, O’Connor brings nearly a decade of regional experience to the role.

“There has never been a bigger opportunity for those working in communications,” said O’Connor. “The agency model is evolving at speed once again, and so are the skillsets required to work in them. Joining North Seventy Five is truly special as we can rewrite the agency model completely.”

An active member of the Middle East PR Association Strategy Board since 2023, O'Connor has also earned recognition in PRovoke Media's Innovator 25 EMEA, which acknowledges the region's leading industry innovators. She has also served on global award juries.

Driving intelligence and innovation

Co-founder and Managing Partner at North Seventy Five, Lisa Welsh, said: “We launched North Seventy Five in response to a clear market pull: clients want senior-led, agile, locally rooted teams with the ability to solve complex challenges at speed." She added: "With Kirsty’s appointment we continue to deliver on that promise. She has a unique skillset in communications and a proven history of transforming and innovating, not only client briefs but training talent in new communications skills. We are delighted to have her onboard.”

 In her position as Managing Director, O'Connor will spearhead North Seventy Five's AI and intelligence offering, positioning the agency at the forefront of technology-driven communications solutions.

North Seventy Five operates as part of European communications network Paritee global network.

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