Dubai-headquartered luxury PR and brand representation agency, Maison Ellyse, which also has operations across Saudi Arabia, Qatar and Kuwait, has opened its first full-scale European base in Paris.
Sabrina Saad, whose client work has included Valentino, Ashi Studio, Gianvito Rossi, Delvaux and Nike, joins as PR and Communications Director for the market.
Saad spent more than a decade at KCD, the New York-founded fashion and entertainment PR agency, and Karla Otto, the Milan-founded luxury communications firm, before joining Maison Ellyse. She will work closely with founder Elvira Jain and Global Group Director Tina Mateen to build out the Paris operation and its European client portfolio.
A connector between the GCC and European luxury markets
The move extends the agency's existing GCC service offering – press relations, media outreach, influencer and talent management, celebrity partnerships, brand collaborations and events – into Europe, with the Paris office already operational.
The team at Maison Ellyse said the expansion will act as a connector between the GCC and European luxury markets: supporting Gulf-based brands looking for visibility in France and Switzerland through retail pop-ups, strategic partnerships and media introductions, and giving European luxury brands a route into its regional network.
"Paris felt like the right next step, not just strategically, but personally," said Jain. "We have been working across both markets for some time and the connection between our GCC world and the French luxury landscape has always been a natural one. Having a proper home here allows us to serve that connection with the attention and commitment it deserves."
Mateen added: "Having Sabrina lead this chapter gives us enormous confidence, she is exactly the right person for this moment."