MAIA has promoted Ely Balmoria to account manager, marking his second  promotion within the past year.

The promotion, which became effective in January 2026, comes after Balmoria advanced to junior account manager in July 2025, demonstrating a remarkable trajectory since joining MAIA as a senior public relations account executive in October 2023.

In his new role as account manager, he will oversee day-to-day client relationships, while managing integrated PR strategies and campaigns across the MENA region. He will work closely with both internal teams and clients to ensure seamless coordination, strong media engagement, and timely delivery of key objectives, while driving media relations and supporting clients in achieving impactful visibility and meaningful brand positioning.

Balmoria will be working across several of Fundamental Hospitality's flagship restaurant concepts, including Alaya, KIGO, INA, and Shanghai Me, supporting their PR strategies and brand positioning across the region.

Alessandra Fernandez, associate director at MAIA, praised Balmoria's dedication and impact on the team. "“Ely’s progression has been incredibly well-earned. From day one, he has brought a level of care, dedication and integrity that is felt across the team. He works tirelessly, approaches every challenge with positivity and kindness, and no matter how busy things get, everything is always met with a smile." 

On his trajectory since joining MAIA, Balmoria said: "It's been fast-moving, but in the best possible way. The agency's trust, collaborative culture, and strong regional focus have allowed me to take on meaningful responsibility early on and grow quickly. Being part of a team that's shaping conversations across the MENA hospitality and lifestyle space has been both motivating and rewarding, and I'm excited about what's ahead."