Dubai-based MAIA has added wellbeing destination Paus to its client roster. Founded by sisters Sophiya and Sarah Faizal, the space first opened in Umm Suqeim in November 2021 as a wellness space and café, before relocating to a larger premises on Al Wasl Road in autumn 2025. The expanded destination brings together movement, recovery, dining and community, with MAIA now leading its strategic communications programme.
The agency's scope will focus on positioning Paus as a leading voice in the city's growing wellness community, with a particular emphasis on its community-driven, multigenerational approach to wellbeing.
In their statement, MAIA said the partnership reflects a shared set of values. "We are proud to partner with Paus, a concept that so closely reflects MAIA's own values and how we show up," the agency said.
The appointment follows MAIA's recent win of the Our Habitas account. The hospitality brand, known for its culturally immersive properties across emerging destinations, joined a MAIA portfolio that already includes lifestyle, hospitality and purpose-led consumer brands in the region.
To stay in the know, follow PRmoment MENA on LinkedIn here. You can also subscribe below to our weekly newsletter.