Behavioural science and research-led communications firm IN2 has appointed Noorul Hijaz Tharola as Head of Strategic Communications & Emerging Technologies to be based in Dubai. Founded in 2017, the firm the firm has a 160-strong team with offices in Dubai, London, Erbil, Damascus, Amman, Nairobi, Warsaw and Delhi
In the past 15 years, Tharola's professional experience has included advising corporate, technology and government clients across the Middle East, Africa and India, with his latest role focusing on integrating strategic communications with AI-enabled delivery — a combination the firm believes is a key response to "clients seeking faster, more adaptive communications models in complex operating environments" across the Gulf, Levant and South Asia areas.
According to the team at IN2, its proposition, built on nearly a decade of operating in conflict-affected and crisis-prone markets, is that communications must be adaptive, insight-led and increasingly supported by AI to be effective at scale.
"IN2 is continuing to grow internationally in response to increasing complexity of communications challenges caused by geopolitical challenges, and due to a rise in demand for our AI-led communications solutions that can increase efficiency and reduce costs so significantly for clients," said Paul Tilley MBE, founder and Managing Director at IN2.
Further expansion
Thorola's hire forms part of a broader investment in AI-enabled operations at the firm. It follows a series of senior appointments over the past year, including Josh Kennedy-White as Chief Adviser of Emerging Technologies and Brian Lewis as Director of Global Communications. IN2 has also announced the appointment of Joanna Rohozinska as Regional Director for Central & Eastern Europe, based in Warsaw.
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