COMCO Middle East & Africa has promoted Lloyd Arceo to Associate Director of PR & Communications, further strengthening its senior leadership team as the agency looks to expand its regional operations and client portfolio.

In his new role, Arceo will assume responsibility across three main areas. He will lead the continued development and scaling of COMCO's hospitality practice, whilst also expanding his focus to include non-hospitality sectors to support portfolio diversification and business development.

As a member of the senior leadership team, he will contribute to organisational structure development, operational efficiency improvements, and the establishment of strategic objectives aligned with the agency's growth priorities.

Proven performance

Tricia Jimenea, Managing Director and co-founder of COMCO Middle East and Africa, said of Arceo's progression within the company: "Lloyd has been one of the key drivers of growth at ComCo MEA. Operationally, he's introduced structure that has significantly improved our efficiencies. Externally, he's built meaningful relationships that have helped us secure and retain clients whilst strengthening our reach."

She added: "What stands out most to me is how deeply aligned he is with ComCo's values of: Excellence with Purpose, Empowering Talent, and Collaboration. He's laser-focused on winning, but always brings his team with him, patiently guiding and mentoring others so they rise alongside him. I'm confident this new season will unlock an even greater wave of progress, one he'll continue to share generously with his team, clients, and community."

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