Some clients are a dream to work for. They have products that everyone loves, and you only have to mention their names for the media to come begging for stories. Apple, Ikea and Cadbury, to name a few.

Then there are my clients. The ones that you have to beg the media NOT to mention, because the only thing said about them is bad. No matter how much I rack my brains to think of a positive attribute, it’s no good, they don't have any and no one would believe me anyway. They are brands that people enjoy despising.

It's probably not wise to name and shame my current clients, I haven't paid off the mortgage yet. But here are a few other brands which the media love to hate:

Glasgow. Rain and misery, that’s all the media wants to write about Glasgow. People love those Chilean miners who survived without sunlight and decent food, why can’t they feel the same about Glaswegians?

Wayne Rooney. He’s not cool, but he is the perfect antidote to David Beckham.

X Factor winners who don't have any X Factor. Do you remember Leon Jackson? Thought not ...

Parking enforcement companies. If you measured success by the amount of coverage you could achieve that would be great. Unfortunately, every bit of press coverage is hideous. My suggestion? We all park where we want, when we want. For free! Would that work?

Banks. Never mind the fact that everyone hates bankers, I find writing about finance sends me … yawn … to sleep …