Your PR Planning Guide 2026

Chairperson’s welcome

Ben Smith, founder, PRmoment

The most important cultural trends for 2026

Adam Wyatt, head of brand strategy, FleishmanHillard

A Planner’s New Year’s Resolution for 2026

Flora Laven-Morris, strategy director, Hope&Glory PR

• The trap of lazy demographics – it’s never been easier to be confidently dull
• Insight or input? – sweating and scratching your way to the work
• Distinctive & Relevant – returning to the sweet spot between brain-rot and pedantry
• Knowing when to stop – being bold and being brief

How to use search and social data as a planning tool

Luke O’Connor, spokesperson, Trajaan

Inside PR in 2026 Report: Exclusive Insight

Simon Reynolds, senior content marketing manager, Cision

• PR challenges in a shifting media landscape
• AI, authenticity and alignment
• PR’s storytelling and content priorities
• The most in-demand PR skills for 2026

Case Study: PR as a channel to reach Generation Alpha

Gemma Moroney, co-founder, SHOOK

• The National Trust, Gen A and Issac Newton’s House
• Using TikTok, traditional media and Newsround!