Your PR Planning Guide 2026

Chairperson’s welcome

Ben Smith, founder, PRmoment

Cultural Trends for 2026

Adam Wyatt, head of brand strategy, FleishmanHillard

Inside PR in 2026 Report: Exclusive Insight

Simon Reynolds, senior content marketing manager, Cision

• PR challenges in a shifting media landscape
• AI, Authenticity, and Alignment
• PR’s storytelling and content priorities
• The most in-demand PR skills for 2026

Challenging audience orthodoxy in 2026

Flora Laven-Morris, strategy director, Hope&Glory PR

• The trap of lazy demographics
• The intersectionality of audiences
• The oversimplification of millenials
• The rich people who feel poor
• The mis representation of Gen Z as a non drinking generation

Case Study: PR as a channel to reach Generation Alpha

Gemma Moroney, Co-founder, SHOOK

• The National Trust, Gen A and Issac Newton’s House
• Using TikTok, traditional media and Newsround!