Why PR is underestimating its impact on sales

Name: PRmoment.com
Price range: $

When:	25th Apr 2018, 6:00PM
Location:	The Forest Room, The Hospital Club
Organiser:	PRmoment Events
Price:	Tickets are free

Both in-house and agency side delegates are welcome to come along to this free event. We do ask that if you register, you turn up please. Thanks

If you want to have a read of some recent testimonials of PRmoment events, click here.

Agenda:

6.00pm	Registration, canapes and informal networking
6.15pm	Chairpersons introduction Ben Smith, Founder, PRmoment
6.20pm	Understanding the commercial benefit of your public relations Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS Why you must present your management with an ROI figure Understanding your sales cycle and the role of communications within it The complexities, overlaps and duplications of realistic attribution analysis Creating a lead scoring model: tracking engagement scores as part of a lead qualifying process
6.45pm	Comparing how digital marketing is measured to digital earned media Gerard McNamara, VP, EMEA, Trendkite Can you use adtech to measure public relations campaigns? Understanding digital attribution of your sales
7.10pm	Panel Discussion: Why PR is underestimating its impact on sales - Ashish Babu, Director of Communications,TCS - Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS - Paul Lockstone, Managing Director of Corporate Communications, Barclaycard - Chris Talago, VP PR Communications JAPAC & EMEA, Oracle
7.55pm	Chairpersons closing remarks Ben Smith, Founder, PRmoment
8.00pm	Drinks, canapes and informal networking
8.30pm	Close of event

Thanks to Trendkite for partnering with us on for this event