PRmoment.comPRmoment GLOBAL

Why PR is underestimating its impact on sales

Date: Wed 25th April 2018
Location: The Forest Room, The Hospital Club
Organiser: PRmoment Events
Cost: Tickets are free

Both in-house and agency side delegates are welcome to come along to this free event. We do ask that if you register, you turn up please. Thanks

If you want to have a read of some recent testimonials of PRmoment events, click here.

 
6.00pm Registration, canapes and informal networking  
6.15pm Chairpersons introduction
Ben Smith, Founder, PRmoment
6.20pm

Understanding the commercial benefit of your public relations
Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS

  • Why you must present your management with an ROI figure
  • Understanding your sales cycle and the role of communications within it
  • The complexities, overlaps and duplications of realistic attribution analysis
  • Creating a lead scoring model: tracking engagement scores as part of a lead qualifying process
6.45pm

Comparing how digital marketing is measured to digital earned media
Gerard McNamara, VP, EMEA, Trendkite

  • Can you use adtech to measure public relations campaigns?
  • Understanding digital attribution of your sales
7.10pm

Panel Discussion: Why PR is underestimating its impact on sales

- Ashish Babu, Director of Communications,TCS

- Kai Britt Boschmann, Chief Marketing & Communications Officer, International SOS

- Paul Lockstone, Managing Director of Corporate Communications, Barclaycard

- Chris Talago, VP PR Communications JAPAC & EMEA, Oracle





 
7.55pm

Chairpersons closing remarks
Ben Smith, Founder, PRmoment

 
8.00pm

Drinks, canapes and informal networking

 

 
8.30pm Close of event  

Thanks to Trendkite for partnering with us on for this event

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