Why attend: ESG has been described as the most important development for public relations in 50 years, this event will tell you why!
How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts.
All delegates will be sent a password protected recording of the event and the speaker slides post the event.
Agenda:
4.00 pm
Intro and Welcome Chairperson introduction, Ben Smith, founder PRmoment
4.05 pm
Why ESG is the most important development for public relations in 50 years Charlotte West, communications director, Lenovo
An introduction to ESG and the risk and opportunities it creates for businesses
Why are the Task Force on Climate-related Financial Disclosures (TCFD) so important corporate communicators
What is the role of a communications director in an organisation's ESG performance?
4.30 pm
Panel: How do you select the best ESG Framework for your business?
- Danny Cox, head of external relations, Hargreaves Lansdown - John Thompson, head of communications, Actis - Victoria Cross, managing partner, Instinctif Partners - Bieneosa Ebite, MCIPR, head of corporate communications, Centrica
Panel themes:
Has ESG become the most important investment criteria?
What should your ESG KPIs be?
Does ESG mean there’s a longer financial tail to reputational damage?
What happens when ESG goes wrong?
5.00pm
The Silent S in ESG: understand and measure the social context Ryszard Bublik, founder and Tom Randell, investor relations consultant, Social360
Why social matters are often overlooked in ESG ratings
The affect of social missteps on corporate reputation
Staying ahead of and measuring the S
5.30 pm
How to start your ESG journey Frankie Cory, group director of marketing and communications, Fremantle Matt Peacock, partner, Blurred
Why ESG is very different from CSR
Why ESG means you can do the most creative work you’ve ever done!
How ESG is critical to an integrated communications strategy
Why ESG connects communications to the whole business
How ESG impacts every member of the ExCo
What is the role of communications in a company's ESG journey?
