PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

Top Tips for TikTok Marketing!

Location: Online
Organiser: PRmoment Events
Price: £35 + VAT

Why attend: TikTok has quickly become the dominant media brand for the under 24 age group but what are the opportunities for brands on the platform? Find out at this event…

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. We’ll be hosting this webinar on Hopin.

Please note all attendees will be sent a recording of the presentations after the event.


4.00 pm

Intro and Welcome
Ben Smith, founder, PRmoment


4.05 pm

TikTok Marketing Top Tips: Why TikTok makes people happy!
Jade Margiotta, head of social media, Social

  • Tik Tok: An algorithm that rewards creativity

  • The three principles of TikTok marketing

  • Future Gazing: What ecommerce features are inbound on TikTok

  • The keys to discoverability on TikTok

  • Why TikTok is not longer purely a youth marketing channel

  • Why your business must take a human approach to TikTok

4.30 pm

How BK is winning on TikTok
A conversation between Adam Clyne, CEO of Coolr (The Agency) and Soco Núñez de Cela - brand and communications director, Burger King

  • BK's journey on TikTok
  • Why TikTok is an important channel for BK

 5.00 pm Case study: How Sports Direct partnered with Muslim creators and athletes to share their tips and tricks around how to exercise safely when fasting for Ramadan

Josie Dougoud, influencer lead, The Romans

  • How TikTok has become more than just an entertainment platform – it’s an education platform

  • Why TikTok content doesn’t have to be overcomplicated or polished, authenticity is the key

  • How a micro-influencer campaign can have a big impact

  • How to this campaign on TikTok resulted in media coverage elsewhere

 5.25pm Getting the most out of nano-influencers on TikTok

Simon Lucey, founder & MD, Hype Collective

  • How Lovehoney build their own nano-influencer network (and sold a hell of a lot of pink fluffy handcuffs).
  • How to build your client's organic following on TikTok using nano-influencers
  • How to recruit nano influencers at scale

5.45 pm

Close of event


This event is worth 20 points
towards the PRCA CPD