PRmoment Leaders PA Mediapoint PA Assignments PRCA PRmoment Awards Winners North Creative Moment Awards 2024 PR Masterclass: AI in PR

The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge

When:
Location: Online
Organiser: PRmoment Events
Price: Free

Why attend: Hear about the most important trends impacting social media and influencer marketing in 2023.

How it works: Please register via Hopin using the button below, you’ll be sent an email confirmation and be able to add the webinar details to your calendar.

Please note all attendees will be sent a recording of the presentations after the event.

Agenda:

4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge
Charlie Ayling, head of marketing, Meltwater UK

  • The key themes from Meltwater's annual social media audit

4.25 pm

Back to the Noughties: Is Social Media now a market in disruption again?
Danny Whatmough, managing director, Red Consultancy

  • Is a decade of Facebook’s dominance of social media about to end?

  • Snapchat, Mastodon, Breal, Clubhouse: Why single feature social media platforms tend to fail

  • Twitter’s woes: What is Musk’s likely plan?

  • The rise of LinkedIn following the Microsoft acquisition

  • How TikTok has shifted forever how people consume content on social media

4.50 pm

Your influencer regulation 2023 update
Rupa Shah, director, Hashtag Ad Consulting

  • The Online Safety Bill: What elements of the bill will impact influencer marketing and when is it likely to become law?

  • The ASA’s updated guidelines on greenwashing

  • Case studies of where greenwashing claims have backfired

  • The ASA’s latest research results on racial stereotyping and representation in advertising and influencer marketing

5.15 pm

Close of event


This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event.