PRmoment Leaders PA Mediapoint PRCA

The State of Influencer Marketing 2022

When:
Location: Online
Organiser: PRmoment Events
Price: Free

Why attend: Hear from experts on the latest technique, ideas and case studies for influencer marketing in 2022.

How it works: Please register via Eventbrite using the button below, you'll be sent the log in details for the virtual event 48 hours before it starts. All delegates will be sent a password protected recording of the session post the event.

Please note this webinar is hosted on On24.

Thanks to our partners for this event Meltwater.

Agenda:

4.00 pm

Chairperson’s intro
Ben Smith, founder, PRmoment

4.05 pm

How do you select the right influencers for your campaign?
Dana Benami, influencer marketing specialist, Meltwater

4.15 pm

How to get results from influencer marketing
Rhian Robinson, client service director, Battenhall

  • Creators vs. influencers
  • Content trends you need to know
  • Niche types and tiers of influence
  • Creators on payroll
  • What's next - influencers and the virtual world

4.40 pm

What are the rules for brands working with influencers in 2022?
Rupa Shah, director, Hashtag Ad Consulting

  • Why ethics must support legislature to clean up influencer marketing

  • Influencer marketing is not new, so why is it still the wild west of the paid media sector?

  • A practical guide to influencer non-disclosure by social media platform

  • How to find The ASA's list of non-compliant influencers

  • What is the role of the CMA and what is the role of the ASA?

5.05 pm

Case Study: Deliveroo’s approach to influencer marketing
Adam Clyne, founder, Coolr and Aisha Jefferson, head of consumer communications, Deliveroo

5.30 pm

Close of event



This event is worth 20 points
towards the PRCA CPD

Thanks to Meltwater for partnering with us for this event